I'll get the ball rolling by confessing my undying love for my Jem and Holograms lunchbox that I carried in early elementary school. Jem was just too cool not to take with me. Although the dolls irked me; she could never fit into Barbie's clothes, but that's another matter entirely.

@Anna: I believe my wife had a Jem lunchbox as well.

As for me, my very first lunchbox was a GI Joe one. I remember my parents had to buy a seperate thermos though as the one that came with it was always leaking. I also had a Transformers lunchbox for a time. After 4th greade though, I started brining my lunch in brown paper bags.

My very first lunchbox was tin and it had Strawberry Shortcake on the lid. There was a rainbow on it (there were rainbows on everything in the 80s), and her strawberry house and some whipped cream, cherry-topped mountain.

I think I had a Strawberry Shortcake lunch box... or was it Rainbow Brite? ;-)

Remember how the metal lunch boxes would eventually start to rust? lol... They started manufacturing them in plastic - never the same after that ;-)

I loved my Smuf lunch box!

My fave was my Lance Link Secret Chimp lunch box (uploade pic). Wish I had kept it as they are now going for $180 on eBay. Like Tommy noted, the glass thermos always seemed to be a problem.

I rock a Yelp Space Lunch box (2011 edition) w/ matching thermos! I'll upload the picture in a bit.

You folks have been spoiled indeed. Growing up in the 1940's it was the good 'ol brown paper bag--if you were lucky. If your mom was a depression survivor like mine, you could be toting a plastic bread bag--washed out turned inside out and dried of course. If aluminum foil was available to wrap your sandwich, you can bet it had been used and reused as well.

I just uploaded a pic of my son's old SpongeBob lunch box. He's too cool to use it these days but I couldn't get rid of it.

I had a Rainbow Brite and Jem lunchbox. Ah how I miss those days when my mom packed tuna fish or ham cheese sandwich, a fruit, bag of plain chips or crackers and a little snack. Life was simple back then :/.

Hanna Barbera metal lunch box, and yes it rusted. My dad threw it away :-( I still have fond memories of that from kindergarten.